Last June, Microsoft rejoiced the current situation of the Xbox brand in Japan, where, according to him, he enjoyed the "high strong growth". " If it is possible, and just, to say that Xbox went from so far in Japan that a slight improvement could seem massive, it appears, and although the current sales figures on the hardware are without a common measure with what They were during the majority of Xbox One generation.
Indeed, The latest Famitsu charts reveal that Microsoft sold 4.684 Xbox Series X | S during the period from 19 to 25 July 2021. It is simply the best Total Nippon since the launch of the new generation Xbox in the archipelago last November (20,534 consoles had found takers during their week of launch).
If such numbers have been achieved, it is because new stocks of Xbox Series X | S were received by Japanese brands. And to believe the details of sales, the Xbox Series S (2,422 ejust copies) has been better sold than the Xbox Series X (2,262 units sold). This result is all the more striking as the Xbox Series X was often available in larger quantities than the Xbox Series in Japan so far. This seems a priori confirm the statements of Jeremy Hinton, the head of the Asia region at XBOX, which claimed to note "Asterete demand around the Xbox Series S in Japan."
If these figures may legitimately appear modest, especially when compared to the sales of PS5 and, most importantly, Switch over the same period (18.114 and 69,738 consoles sold respectively), it should be recalled that the Xbox brand returns to very, very , far in Japan. Indeed, the Xbox One had weeks with less than a hundred consoles elapsed in the country of Yoshihide Suga.
A glass ceiling?
On July 25, 67.718 Xbox Series X | S has been sold in Japan since last November. As "john welfare" on Twitter, if Microsoft manages for sale on average 2.483 Xbox Series X | S Every week For the next 13 weeks, the consoles of the Xbox Series family could reach the 100,000 copies sold in 50 weeks of presence on the market. It took 50 months to Xbox One to pass this course.
If the American manufacturer manages to maintain this dynamic, the Xbox Series X | S could exceed this year the total Japanese sales of the Xbox One (about 115,000). The Xbox Series X | s still suffering from stock problems It is possible to ask how far their weekly sales could go if the available quantities were not limited. As a reminder, Jeremy Hinton reported last June that most of the Japanese buyers of Xbox Series X | S never had an Xbox console before (the following category corresponded to those who migrated directly from the Xbox 360).
But as previously indicated by this same Jeremy Hinton, Microsoft only measures the situation of its Xbox brand in Japan by resting solely on sales of consoles. He stated in June last June:
We noted phenomenal growth in Japan in the last 12 months. And this corresponds to the arrival of new consumers in our ecosystem, to people who subscribe to the Game Pass or to people who are buying accessories or games on PC.
Everything is happening in Japan for Xbox. But it is clear that the situation of the brand has already been much worse than it is currently. If it will certainly not become a market leader by the end of the generation, it will be interesting to see the turn that things will take over the months and years to come.
Con inspires these new numbers? Are they too modest to allow Microsoft to rejoice? Or do you think there are no small victories? What Japanese total can the American giant hope to expect to reach with his consoles according to you? Tell us everything in the comments below.